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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
- Sales Rank: #608622 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2010-07-29
- Original language: English
- Number of items: 1
- Dimensions: 10.13" h x 2.06" w x 7.30" l, 3.36 pounds
- Binding: Hardcover
- 792 pages
- Used Book in Good Condition
Review
"This new edition is global in scope and unparalleled in its coverage of both academic research and professional best practice...In addition to his own years of experience, Heath draws on a lengthy list of contributors from colleges and universities across the globe...recommended for academic and special libraries serving researchers and practitioners of the discipline." (Susan C. Awe Reference Reviews 2011-09-01)
About the Author
Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).
Heath has 3 decades' experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know―key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Revised edition a great edition
By sues
This revised edition is as helpful and relevant as the first, and incorporates the latest research findings in the field of public relations. The Motion and Leitch chapter is particularly helpful in clarifying some confusing points for my PhD!
0 of 0 people found the following review helpful.
Five Stars
By Kay
great product!
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