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Retailing in Emerging Markets, by Jaya Halepete Iyer
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Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment. Instructors, contact your Sales Representative for access to Instructor's Materials.
- Sales Rank: #767787 in Books
- Published on: 2011-06-23
- Released on: 2011-06-23
- Original language: English
- Number of items: 1
- Dimensions: 8.92" h x .89" w x 6.02" l, 1.30 pounds
- Binding: Paperback
- 352 pages
About the Author
Jaya Halepete is based at Marymount University.
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