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Confronting Capitalism: Real Solutions for a Troubled Economic System, by Philip Kotler

Confronting Capitalism: Real Solutions for a Troubled Economic System, by Philip Kotler



Confronting Capitalism: Real Solutions for a Troubled Economic System, by Philip Kotler

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Confronting Capitalism: Real Solutions for a Troubled Economic System, by Philip Kotler

With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism--spanning a spectrum from laissez faire to authoritarian--shapes the market economies of all the wealthiest and fastest-growing nations.

But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find.

With piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom-bust economic cycles, and more.

Amidst its dire assessment of what's ailing us, Confronting Capitalism delivers a heartening message: We can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change.

Combining economic history, expert insight, business lessons, and recent data, this landmark book elucidates today's critical dilemmas and suggests solutions for returning to a healthier, more sustainable Capitalism--that works for all.

  • Sales Rank: #279249 in Books
  • Published on: 2015-04-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .90" w x 6.30" l, .0 pounds
  • Binding: Hardcover
  • 256 pages

Review

“Confronting Capitalism does something I have not seen before. It takes economics and puts it on a practical human scale." --Evil Cyclist



“Those who have even the remotest connection to the levers of power should be locked in a room and forced to digest Kotler’s analysis and act upon it.” --Darren Ingram Media



“If you want to understand what's really wrong with our present system of Capitalism running amok, you'll have to read Kotler's book.” --Huntington News



“[Kotler] does for the pitfalls of capitalism what Thomas L. Friedman did in explaining globalization in The World Is Flat. This deserves a wide readership.” --Library Journal



“…the author’s prescriptions for change which are likely to be wildly controversial.” --Leading Business Books



“Critics of capitalism are not in short supply.. But when the critic is Philip Kotler, capitalism needs to sit up and take notice." --Financial Times



“…written for anyone interested in a common sense understanding of today's economic malaise; how we got here, where we're going, and how we can turn this around…” --Another Opinion

“…excellent book because it sends this very clear message to workers, bankers, industrialists, CEOs, politicians and presidents.” --BlogCritics



“…[Kotler’s] writing on behalf of all business; large corporations as well as one-person firms, mom-and-pop shops, small businesses and everyone in between.” —Small Business Trends



“Brings a fresh perspective on what capitalism is and how different variations of it are in existence in the world today…tackles multiple issues with conciseness” –-Book Barrage



“Every so often a respected economist writes a book that’s not just highly readable but that contains analyses and viable solutions to vexing economic and societal problems.” --Changing Winds



"...this well-written, heartfelt argument deserves to be read because it will make you think..." --Strategy+Business



"… timely book that provides a great overview of the issues facing capitalism. For anyone looking to get up to speed with these issues…” —Stock Ideas



“…timely and excellent study of business forces. Rather than a rejection of capitalism, this book focuses on how to return capitalism to a more sustainable model.” --San Francisco Book Review

From the Inside Flap

In one dramatic swoop, the Great Recession exposed flaws in the financial industry and the danger of bubbles. But the subsequent fallout has revealed more—structural weaknesses so severe that they threaten our nation’s economic health and the welfare of our democratic society.

The problems are immense: a scarcity of well-paid jobs, underemployment, heavy consumer debt, and a scandalous number of children living in poverty. Multinationals and the megawealthy tuck their money into tax havens, while the rest of us—the middle class, the mom-and-pop businesses, the strivers grasping for a better life—just barely hang on.

What happened to the American Dream? Capitalism is not working like it used to, concludes Philip Kotler, a renowned business thinker and classically trained economist. Fourteen interlocked forces are undermining our once exceptional market economy, which now struggles to sustain its roles as the engine of growth and prosperity and as a rudder in turbulent times.

Confronting Capitalism delivers a sweeping assessment of the vulnerabilities in our system. Cutting through the noise—the political squabbles, finger pointing, and strident ideologies—it carefully analyzes what’s gone wrong. It synthesizes a vast amount of data, analysis, and ideas, considering opposing arguments and identifying the ones that stand up to scrutiny. And it offers dozens of suggestions for fixing problems and buffering weaknesses.

From the impact of tax loopholes on income inequality to the corrupting influence of corporate lobbyists on politics, refreshingly clear explanations provide both the big picture and the depth and nuance needed to grasp the issues. The book looks at challenges in the global economy, then focuses its lens at home, including:

• How worker well-being has plummeted as the minimum wage fails to meet sustenance levels, while companies rely on taxpayers to shoulder the gap . . . with ideas for how to raise the minimum wage while minimizing job loss and maintaining global competitiveness

• How technology and automation have disrupted industries from music to retail to manufacturing, and threaten the steady demise of more jobs . . . with strategies for expanding opportunities through entrepreneurship, apprenticeship programs, and more training in STEM fields

• How the trough-to-peak business cycle intrinsic to capitalist market economies has triggered 33 recessions in the United States from 1857 to today . . . with proposed policies for cooling down over-heated economies and reducing speculation as well as corporate strategies for moderating turbulence

Every shortcoming—the financialization of the economic system, companies’ short-term growth and profit objectives, insufficient investment in the infrastructure, neglect of the environment, and more—is linked, and each surmountable. Confronting Capitalism maps out the most pressing challenges we face as a nation, and plots a bold new direction for achieving a society that offers a better and fairer chance for all its citizens.

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler trained as an economist. He received his Master’s in Economics at the University of Chicago under famed Nobel laureate and free-market evangelist Milton Friedman before pursuing his Ph.D. at MIT under Paul Samuelson and Robert Solow, two Nobel Prize–winning Keynesian economists. He is the author of more than 50 books, including the bestselling Marketing Management.

From the Back Cover

With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism—spanning a spectrum from laissez faire to authoritarian—shapes the market economies of all the wealthiest and fastest-growing nations.

But trouble is cracking its shiny veneer. Throughout the world, economic growth has slowed. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profits; and good jobs are hard to find.

With a piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom–bust economic cycles, and more.

Amid its dire assessment of what’s ailing us, Confronting Capitalism delivers a heartening message: We can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change.

Combining economic history, expert insight, business lessons, and recent data, this landmark book elucidates today’s critical dilemmas and suggests solutions for returning to a healthier, more sustainable capitalism—one that works for all.

Most helpful customer reviews

8 of 8 people found the following review helpful.
Highly enjoyable
By Autamme_dot_com
For many Philp Kotler, marketing guru and scholar par excellence, needs no introduction. Now his laser-focussed analytical mind has been cast over the thorny economic issue of capitalism.
Even if you are not an economics nerd you are in for a real treat with this book that feels oh-so-short yet it really does cram in a lot of readable, digestible information. Kotler considers 14 major problems that he says undermine capitalism, such as job creation, debt burdens, wealth disparity and economic cycles, explaining clearly and patiently the issues with crystal-clear clarity.
We are not in a hopeless, no-win situation, however claims Kotler, pointing out that many initiatives could be implemented, combining private and public efforts into a force for positive change. That is the easy part. Convincing those with the levers of power to put away their self-interest or myopia might be something else.
Many corporations wield more power and influence than national governments. The combined value of the world’s 200 largest companies account for about 28% of the world’s total gross domestic product (GDP). Many companies are effectively larger than countries when comparing revenues to GDP. Wal-Mart is larger than Norway, Exxon Mobile is larger than Thailand, and General Electric is larger than New Zealand. Harnessing group think and social responsibility can be a challenge. Kotler notes that because so many city, state and national governments are cash poor, they are selling normal government functions to private firms. Where will it end? One day could there be a return to the old “company towns” but in a new guise: a country effectively owned by a cabal of a few too-big-to-challenge mega corporations?
It is worthy to reproduce Kotler’s fourteen stated shortcoming of capitalism, whereby he believes that capitalism: proposes little or no solution to persisting poverty: generates a growing level of income and wealth inequality; fails to pay a living wage to billions of workers; may not provide enough human jobs in the face of growing automation; doesn’t charge businesses with the full social costs of their activities; exploits the environment and natural resources in the absence of regulation; creates business cycles and economic instability; emphasizes individualism and self-interest at the expense of community and the commons; encourages high consumer debt and leads to a growing financially driven rather than producer-driven economy; lets politicians and business interests collaborate to subvert the economic interests of the majority of citizens; favours short-run profit planning over long-run investment planning; should have regulations regarding product quality, safety, truth in advertising, and anticompetitive behaviour; tends to focus narrowly on GDP growth and needs to bring social values and happiness into the market equation. Ouch! Where’s the good news?
A further shameful, damning indictment is that about five billion of the world’s seven billion citizens are either poor or extremely poor, often lacking food, energy, education, healthcare and any real prospect of a future. It doesn’t need the extreme of a socialist utopia to see the inequality, whereby even a doubling of their daily income – a dollar or two – could make a real, transformed difference. Kotler notes that poverty pours its poison on the rest of mankind. A claim that is sadly hard to deny. There is no automatic correlation between economic growth and economic development. Kotler shows the example of the African country of Angola, where its GDP grew by 20% yet poverty increased substantially – much of the higher GDP flowed into the pockets of the ruling elites and their relatives and friends.
A review cannot do this book justice. There’s just so much data, whether it is low pay, executive compensation, tax laws and inequalities or even national bureaucracies, Kotler cuts right the bone. It isn’t pleasant reading on many levels, even for someone who prides himself on being reasonably well informed about world events and happenings.
Who really should not read this book at least once and digest its contents? Those who have even the remotest connection to the levers of power should be locked in a room and forced to digest Kotler’s analysis and act upon it. The rest of us should use it as a means of seeking change. Capitalism need not be bad. It just needs a bit of a tweak here and there. Are we prepared to try and get things changed? Changed before it might be too late!

15 of 18 people found the following review helpful.
Hits the Right Issues, But His Solutions Not Likely to Be Impactful
By Loyd Eskildson
In 2014, the Harvard Business School surveyed its alumni and reported this finding: 'The U.S. is competitive to the extent that firms operating here do two things: win in global markets and lift the living standards of average Americans. The U.S. economy is doing the first of these but failing at the second.'

The collapse of the U.S.S.R. had left most Americans feeling triumphant - 'their' economic model (free enterprise capitalism) had been proven superior - we truly were the Shining City on the Hill that all others should admire and emulate. Even today, despite the rise of China's much stronger market economy with socialist characteristics ('authoritarian capitalism'), many Americans continue to claim that our economic model is without equal. Philip Kotler is well positioned to credibly criticize that model - having served as the doyen of American marketing experts for decades. Rather than simply deny the existence of problems, he thoughtfully states and explores each of 14 major concerns, and then provides proposed remedies.

1)The Persistence of Poverty: During Clinton's presidency (1993-2001), U.S. poverty average 11%. In 2008 it was 13.2%, by November 2012, it had climbed to 16% - per the U.S. Census Bureau. Our poverty level is 28th among all nations.

2)Income Inequality on the Rise: The grand idea of capitalism is that those with capital will apply it to create more wealth that will lead to more jobs and income for everyone - their wealth will 'trickle down' and all boats will rise. Recently, however, wealth has been more likely to 'trickle up.' Ultimately, capitalism will be judged on the degree to which it improves the lives of all its citizens. While a number of interesting solutions exist to reduce these growing differences in earnings, the problem lies in how politics interferes with economics and allows the rich and their publicists to confuse average citizens as to what lies in their true interests. In the U.S. six Walton family members' net worth in 2007 exceeded that of the 100 million Americans at the bottom, the top three hedge fund managers in 2011 received a total of $8.5 billion, and the income of the top 25 hedge fund partners totaled $21 billion in 2013. Kotler recommends more progressive taxation.

3)Workers Under Siege: Most workers in today's crowded planet cannot survive except by working for capitalists. We've seen vivid examples of such in Britain during the Industrial Revolution, as well as more recently in the U.S. - 60-hour weeks, child labor, and sweatshop conditions - documented by Upton Sinclair's 'The Jungle,' Steinbeck's 'The Grapes of Wrath,' and films of life in early-Detroit auto plants. While there is little doubt that unions helped workers earn higher wages/benefits and raise their standard of living, today's unions are weak. Kotler offers no likely effective solutions. Mine - reduce offshoring and sending jobs to Mexico, aka Reagan's approach to Japanese automakers.

4)Job Creation in the Face of Growing Automation (and off-shoring): In the 1870s, 70 - 80% of Americans were employed in agriculture - today less than 2%. Fortunately, manufacturing increased to supply enough jobs as agriculture demand declined - by 1973 manufacturing accounted for 22% of our GDP, but only 9% today. The question is whether we can get back to a job-abundant society. Kotler offers no likely effective solutions.

5)Companies Not Covering Their 'Social Costs:' Air, odor, and water pollution, ozone-layer depletion, carbon-dioxide emissions, etc. are spillover effects of economic activity that affect those not directly involved. Such 'market failures' are the reason for government intervention in various markets. However, sometimes the cost of intervention exceeds the likely benefits. Kotler offers no likely effective solutions.

11)Favors Short-Run Profit Planning Over Long-Run Investment Planning: Wall Street emphasis on the 'next quarter' has driven millions of jobs out of the U.S. Kotler, however, offers no likely effective solutions.

9 of 10 people found the following review helpful.
"If you think education is expensive, try ignorance." Derek Bok
By Robert Morris
In my opinion, Phil Kotler is the world's preeminent authority on how to create or increase demand for whatever is offered for sale or trade. In a word, "marketing." Therefore, it comes as no surprise that his latest book offers "real solutions for a troubled economic system" in a global marketplace. Economics (for better or worse) provide the infrastructure for commerce. Having earned a Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), Kotler is a results-driven empiricist who applies his pragmatic skills to a range of immensely complicated problems that include poverty, income inequality, workers under severe pressure, job creation despite growing automation, ignoring or underestimating social costs," environmental exploitation, the dangers of narrow self-interest, the debt burden at the federal/'state/county/local levels, and politics' subversion of economics. These are indeed very serious issues and Kotler minces no words when sharing his thoughts and feelings about how to establish and then nourish/sustain high-performance capitalism.

For example, in the first chapter, he identifies what he characterizes as "the fourteen shortcomings of capitalism." One of his primary objectives in the book is to0 examine each of them as well as the underlying fo0rces and causes - and propose possible, plausible solutions. "This book discusses how capitalism plays out in the United States as in many other countries of the world. As more countries move to a higher level of economic development, their problems will resemble more closely the problems, and the solutions, that play out in the United States."

These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of Kotler's coverage:

o What Is Capitalism? (Pages 7-10)
o The Fourteen Shortcomings of Capitalism (12-15)
o The Causes of Poverty (19-23)
o Solutions to Poverty, and, Approaches to Helping the Poor (23-25 and 27)
o Thomas Piketty Arrives On the Scene (31-32)
o Dangers of the Inequality (39-42)
o Policies for Reducing the Great Differences In Incomes (42-55)
o Alternative Proposals to Help Workers Get a Living Wage, and, The Issue of Worker Dissatisfaction on the Job (72-77)
o The Impact of Technology, Fewer Jobs for More People, and, Who Will Be Affected Most? (80-86)
o Companies Avoiding Social Costs (96-99)
o The Rise of the Environmental Movement, and Companies Adopting an Ecological Consciousness (107-110)
o The Problem of the Business Cycle (116-119)
o The Sources of Turbulence (122-134)
o The Case for Individualism and Self-Reliance (136-139)
o The U.S. Great Recession: 2008-2011 (150-152)
o Solutions: Measures to Regulate the Financial System (161-165)
o Lobbying (168-176)
o Maintaining and Improving Infrastructure (184-186)
o How to Change the Culture of Consumerism (204-206)
o Two Major unresolved Issues: Jobs and Corporate Support for Sustainability (206-209)
o The Role of Materialism in Relation to Happiness and Achieving Happiness Without Materialism (217-222)

As Kotler carefully explains throughout his lively and eloquent narrative, "The fourteen shortcomings are not independent of each other. They are highly interrelated. The problem of poverty is part of the problem of income inequality, which itself is leads to low demand, which leads to too much unemployment, which leads to a clash between austerity and stimulus as two potential remedies, which is handicapped by political lobbying that gets legislators to vote for the causes that will keep them in power and therefore not vote for financial regulation and more environmental; protection, and so on.

"All this means that in working on any one problem, such as higher minim um wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on."

I agree with this overview. At the same time, I think it is more possible than ever before to diminish the nature and extent of some problems in one area such as unemployment that will, in turn, diminish the nature and extent of problems in other areas such as income inequality. Moreover, I think that communication, cooperation, and (most important of all) collaboration between and among federal, state, county, and local governments can increase and improve -- during the problem-solving process -- if more efficient use is made of various electronic technologies.

Philip Kotler will not -- because no single person can -- solve all the problems in our troubled economic system but he does provide in his latest book an agenda, a mindset, a rationale, and a game plan that can have significant impact if (HUGE "if") enough people become engaged in achieving goals that will accelerate personal growth and professional development throughout and beyond the United States. In this context, I am again reminded of an observation by Margaret Mead: "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."

* * *

Those who share my high regard for this book are urged to check out three others: John Bogle's The Clash of the Cultures: Investment vs. Speculation, Roger Martin's Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL, and Robert Frank's The Darwin Economy: Liberty, Competition, and the Common Good.

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.

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